via youtube.com
Social ideas worth spreading. Curated by @michaelbatistic.
A 'Big Shift' from the 20th century, a time defined by hyper-consumption, to a 21st century age of Collaborative Consumption, is underway.
Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities. collaborativeconsumption.com
It is the subject of a new book, What's Mine is Yours: The Rise of Collaborative Consumption, by Rachel Botsman and Roo Rogers.
@armano presented this at the MarketingNow conference in Melbourne. A great example of a co-creation. I love their enthusiasm and solidarity.
You read more about it at Fast Company http://www.fastcompany.com/blog/kate-rockwood/bizzy-body/telecoms-new-network...
